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affordable packaging options, food packaging, packaging, type of food packaging -

While the main purpose of food packaging is to keep the contents inside fresh, there’s a lot more to it than just that. In reality, the design and construction of your packaging is key to establishing a strong brand identity, one that is instantly recognisable to both new and existing customers, and is also able to help your product stand out from the competition. But how do you create food packaging that accurately reflects your brand? That depends on your branding strategy, the type of product you’re selling, how it’s consumed, and your target audience. To help you out, consider...

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aspects of the packaging, food packaging, packaging design, packaging expert, type of food packaging -

As the first thing customers see – either on the shelf or online – the type of food packaging you choose can make or break a sale. This isn’t just an opinion either. According to a study conducted by market research company Ipsos, 7 in 10 consumers agree that packaging design can influence their purchasing decision.[1] This applied to all aspects of the packaging, from the choice of material and colour through to shape, weight, portability, protection, and brand recognition. For example, the same study revealed 70 percent of respondents felt that paper and cardboard packaging were more innovative, creating...

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food packaging, packaging, packaging australia -

To make sure that your food packaging is fit for purpose, attractive to your customers, and compliant with Australian Standards – follow these tips

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