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What’s the big deal about packaging? Packaging is integral to the way we present, view, interact, and consume products in the modern marketplace. Having evolved from serving its basic primary function of food protection and transportation, packaging has become a multi-functional extension of products and brands themselves. The breadth of packaging options continues to extend, as manufacturers adapt to new materials and technologies. However, this advancement has also created confusion for brands in choosing the right packaging option for their products. So how do new food entrepreneurs choose, when options seem endless? The very first step for making any new...

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