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As the first thing customers see – either on the shelf or online – the type of food packaging you choose can make or break a sale. This isn’t just an opinion either. According to a study conducted by market research company Ipsos, 7 in 10 consumers agree that packaging design can influence their purchasing decision.[1] This applied to all aspects of the packaging, from the choice of material and colour through to shape, weight, portability, protection, and brand recognition. For example, the same study revealed 70 percent of respondents felt that paper and cardboard packaging were more innovative, creating...

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