Food Labeling Australia

Closer look at nutritional information

Customers rely on food labels as it is an important source of information. Food labels contain a wealth of information that assist in making informed food choices. Strict adherence to food labelling requirements is critical. Displaying information such as use-by dates, ingredients, specific allergens, storage and preparation instructions, and warning statements goes a long way towards protection of public health and safety.

Food labels also play a role in appealing to customers in a visual manner. Great food label design may be the push a customer needs to choose your products over that of your competitors.

Importance of Food Labels

Health and Safety

The Australian Food Standards Code requires food businesses to correctly label their food packages in order to ensure food safety throughout the food chain. Best before and expiry dates, as well as storage food labels, should be strictly followed on packaged foods to avoid any health complications for customers.

Food labels also allow customers to keep their health in mind by providing a description of the food. Proper food labelling allows customers to see vitamin and mineral content, as well as cholesterol and sugar percentages.

Allergy Warnings

Without proper food labelling, millions of people will experience severe allergic reactions, some with potentially deadly consequences. It is vital to list every single ingredient in food being sold and for customers to read the label properly to know what is safe to consume.

Avoid false nutrition claims

The Australian Food Standards Code is strict when it comes to preventing fraud in food products. A common food safety issue is false, misleading, or deceptive information about health claims or what is contained inside the food packaging.

Marketing Strategy

Great food label design can help your products stand out from the rest, which is one of the most important things a label can do. Differentiating your product and company from competing products is critical for establishing a distinct brand identity. Another reason to get an eye-catching label is it can influence a consumer's purchasing decision when they go shopping.

Food Labeling Laws Australia

Food safety seal

The Australian Consumer Law (ACL) guarantees consumer rights when buying goods and services. The food labeling requirements under the food standards code includes:

Accurate information

Labels must be factual, legible, and contain the name or food description. Manufacturing, expiration dates, and best before dates along with storage instructions all need to be clearly indicated on the packaging.

List of ingredients

Ingredients must be listed by weight in descending order.

Nutrition Information Panel (NIP)

This is required and must be presented in a standard format showing energy, protein, fat, carbohydrate, and sodium per serving and per 100g (or 100mL if a liquid). The number or name of any food additive must also be listed.

Percentage labeling

The product must show the percentage of the key or characterising ingredients or components of the food.


Ingredients such as nuts, shellfish, eggs, gluten, wheat, etc. that could cause allergic reactions must be declared on the label. 

Country of Origin

Origin food package labels need to include the name and business address of the supplier. This assists with consumer enquiries like cases of suspected food poisoning or food product recall.

Packaging Solutions with The Pouch Shop

As a Melbourne-based company that prides itself in working with and supporting small to medium-sized businesses, we want to assure our clients that the packaging options we provide comply with all laws and regulations set by the Australian government.

The Pouch Shop also has experts that can help with your custom food packaging journey. Our team will assist you with your food label design to ensure that it is a true representation of your brand.

Here are some examples of packaging solutions we have provided for our past clients:

 Matte Black stand up pouch 

Stand-Up Pouches

Our stand up pouch is a type of flexible packaging that eliminates the need for bulkier and heavier alternatives. It is suitable for both dry and wet goods and can be easily branded.

Matte white flat bottom bags 

Flat Bottom Bags

Flat bottom bags offer strength and durability for products that are on the bulkier side and need more space.

3 side seal kraft bags 

Kraft Paper Bags

Kraft paper bags are great for products that need an organic and natural look and feel. This is a popular choice for coffee and tea products.

Frequently Asked Questions (FAQs)

Is food labelling a legal requirement?

Yes, it is a legal requirement under Australian consumer and food laws to ensure overall safety across the entire food chain.

Does The Pouch Shop only offer customisable packaging solutions?

The Pouch Shop offers two options when it comes to packaging solutions. The first option is plain, ready-made bags and pouches our clients can simply stick their food labels and other pertinent information on.

The second option is custom packaging printing for clients who want a more distinct and special look for their products. If you are wondering which option is the best for you, don't hesitate to contact our team. We would be happy to answer any questions you have.

Are food labeling requirements universal across the world?

At the moment, there is no global standard for food labelling requirements. Each country has its own regulations about what should be put into food labels, but organizations across the world are continually trying to close the gap.