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While the main purpose of food packaging is to keep the contents inside fresh, there’s a lot more to it than just that. In reality, the design and construction of your packaging is key to establishing a strong brand identity, one that is instantly recognisable to both new and existing customers, and is also able to help your product stand out from the competition. But how do you create food packaging that accurately reflects your brand? That depends on your branding strategy, the type of product you’re selling, how it’s consumed, and your target audience. To help you out, consider...

Since the national public health order forced every restaurant and café to restrict operations to pick-up and takeaway, businesses across Australia have been quick to adapt so that they can stay open amid the COVID-19 pandemic. However, with more people having takeaway delivered to their home, this begs the question: can COVID-19 be transmitted through food and the packaging itself? The good news is, there’s no evidence of transmission of COVID-19 through food or food packaging. Still, complying restaurants and cafes are being advised to take the necessary precautions. This way, they can prevent the risk of contamination, plus ensure...

With mandated shut-downs across the globe impacting small businesses everywhere, we’re seeing many in the hospitality market shifting to a 100% take-away only business model for the immediate future, in order to continue as best they can. In response to this, the packaging demand for take-away packaging and related services is going to increase, and many businesses that have never ventured into the take-away sector prior to now will have to jump on board if they want to continue supplying their customers. All sorts of new options will hit the market, but in order to succeed they will have to...

Stand up pouches give you the option to really get creative with your packaging design. Unlike a static label, you can personalise the entire pouch from top to sides and back. This enables you to lay out the font, graphics, and colours in a way that reflects your brand and helps you stand out from the crowd.

Whether you produce ground or roast coffee, you have high standards when it comes to packaging.

You want the packaging to keep the beans fresh for as long as possible, stand out from the crowd when on display, be easy to store at home or in the workplace, and keep first-time customers coming back for more.