Product Packaging

The way products and services are perceived has dramatically changed since social media has grown in popularity. Businesses have seen firsthand how visually-appealing products can boost profits.

Whether a customer buys a product online or at a physical store, the packaging is the first thing they see; and a positive or negative experience can leave a lasting impression.

It would be remiss to discuss this topic without addressing the issue of how much packaging waste contributes to environmental issues. Manufacturers and consumers should be concerned not only with the aesthetics and functionality of the packaging but also with any negative effects it may have.

Product Packaging Australia

Australia has strict regulations governing how businesses label and package their goods. The Australian Consumer Law (ACL) was enacted to safeguard the rights of consumers. Non-compliance with these laws can lead to hefty fines or penalties. Businesses may be subjected to a product recall or health risks to consumers. 

The ACL requires that:

• most food products have a notice or label to inform customers which country the product came from;
• all products meet the relevant safety and information standards (e.g. providing clear instructions for the proper use and warnings against possible misuse); and
• all products comply with any industry-specific regulations that apply (e.g. food must comply with the labelling requirements under the food standards code).

Why is Product Packaging Important?

Product Protection

The main purpose served by packaging any product is to protect it in its transit throughout the supply chain. All packaging components, whether it be the shipping boxes, bubble wrap, or tissue paper serve the purpose of shielding the product from light, heat, moisture, or any other factors that could affect the quality. This ensures that the product is as fresh or in the same condition it was when it left the warehouse.

Health and Safety

Governing bodies establish requirements to ensure that customers' health and safety are not jeopardised. Manufacturers must print or paste labels on packaging that list the ingredients, allergens, use by or best before dates, and so on.

Functionality

When it comes to functionality, customers are the ultimate judge. During the design process, the customer's convenience should be prioritised. Simplistic packaging that is easy to open, collapse, and dispose of is the standard.

Aesthetics

Generic product boxes are a thing of the past. Market trends today call for product packaging that has a personal touch. This is where custom boxes, pouches, and bags come into play. Most packaging companies have a design team that helps businesses determine which package design best strikes the balance between being appealing to the target audience and accurately representing the brand image they want to express.

Sustainability

In the packaging industry, it is common to have far more packaging materials than products. This is done to properly store the product and keep it safe during transportation, but it has significantly contributed to the world's waste problems. 

Customers are calling for more environmentally friendly alternatives. Manufacturers have heeded the call and are gradually beginning to reduce their carbon footprint by using recycled, recyclable, or compostable packaging.

Even simply switching from heavy packaging to packs that are lighter in weight can have great environmental benefits for brands shipping their products around the country or world!

Product Packaging with The Pouch Shop

The Pouch Shop is your Australian-based packaging and pouch supplier. We pride ourselves on providing small and medium-sized businesses both in Australia and New Zealand with quality packaging solutions.

Our most popular product is our stand up pouches, but we offer a wide range of solutions that will suit any of your business needs. Whether you're after unprinted, ready-to-label pouches to begin your product journey, or have grown your brand to the point of needing custom printed pouches for multiple designs, we have the solution to suit you.

Market Types

Sustainable Packaging

Sustainable packaging continues to gain ground as the world strives to become more environmentally friendly. The Pouch Shop is one with this movement to minimize the impact of plastic waste and save the planet, so we continue to work on our line of eco-friendly packaging products, which mainly consists of our recyclable stand up pouches. We are proud to now offer recyclable film and home compostable film options through our custom print service.

Tea Packaging

We take pride in our top-notch packaging products, made using only the best quality materials available on the market. Our tea bags and pouches are built to be versatile and visually appealing. This is one of the many reasons why we are known as a choice packaging solutions provider in Australia.

Body Scrub and Bath Salt Packaging

Our body care packaging is both stylish and high quality. Bags that won't absorb essential oils are best for bath salts and body scrubs, especially in moist environments like bathrooms and laundry areas. They also protect it from the elements. Air and moisture can change the scent and cause crystal clumping. With our huge selection of resealable or heat sealable pouches and bags, you'll be sure to extend your product's shelf life.

Short Run Custom Digital Printed Packaging