Product Packaging

Product packaging process

The way products and services are perceived has dramatically changed since social media has grown in popularity. Businesses have seen firsthand how visually-appealing products can boost profits.

Whether a customer buys a product online or at a physical store, the packaging is the first thing they see; and a positive or negative experience can leave a lasting impression.

It would be remiss to discuss this topic without addressing the issue of how much packaging waste contributes to environmental issues. Manufacturers and consumers should be concerned not only with the aesthetics and functionality of the packaging but also with any negative effects it may have.

Product Packaging Australia

Australia has strict regulations governing how businesses label and package their goods. The Australian Consumer Law (ACL) was enacted to safeguard the rights of consumers. Non-compliance with these laws can lead to hefty fines or penalties. Businesses may be subjected to a product recall or health risks to consumers. 

The ACL requires that:

  • most food products have a notice or label to inform customers which country the product came from;
  • all products meet the relevant safety and information standards (e.g. providing clear instructions for the proper use and warnings against possible misuse); and
  • all products comply with any industry-specific regulations that apply (e.g. food must comply with the labelling requirements under the food standards code).

Packaging design process

Why is Product Packaging Important?

Product Protection

The main purpose served by packaging any product is to protect it in its transit throughout the supply chain. All packaging components, whether it be the shipping boxes, bubble wrap, or tissue paper serve the purpose of shielding the product from light, heat, moisture, or any other factors that could affect the quality. This ensures that the product is as fresh or in the same condition it was when it left the warehouse.

Health and Safety

Governing bodies establish requirements to ensure that customers' health and safety are not jeopardised. Manufacturers must print or paste labels on packaging that list the ingredients, allergens, use by or best before dates, and so on.


When it comes to functionality, customers are the ultimate judge. During the design process, the customer's convenience should be prioritised. Simplistic packaging that is easy to open, collapse, and dispose of is the standard.


Generic product boxes are a thing of the past. Market trends today call for product packaging that has a personal touch. This is where custom boxes, pouches, and bags come into play. Most packaging companies have a design team that helps businesses determine which package design best strikes the balance between being appealing to the target audience and accurately representing the brand image they want to express.


In the packaging industry, it is common to have far more packaging materials than products. This is done to properly store the product and keep it safe during transportation, but it has significantly contributed to the world's waste problems. 

Customers are calling for more environmentally friendly alternatives. Manufacturers have heeded the call and are gradually beginning to reduce their carbon footprint by using recycled, recyclable, or compostable packaging.

Even simply switching from heavy packaging to packs that are lighter in weight can have great environmental benefits for brands shipping their products around the country or world!

sample banner

Product Packaging with The Pouch Shop

The Pouch Shop is your Australian-based packaging and pouch supplier. We pride ourselves on providing small and medium-sized businesses both in Australia and New Zealand with quality packaging solutions.

Our most popular product is our stand up pouches, but we offer a wide range of solutions that will suit any of your business needs. Whether you're after unprinted, ready-to-label pouches to begin your product journey, or have grown your brand to the point of needing custom printed pouches for multiple designs, we have the solution to suit you.

Market Types

stand up pouches

Sustainable Packaging

Sustainable packaging continues to gain ground as the world strives to become more environmentally friendly. The Pouch Shop is one with this movement to minimize the impact of plastic waste and save the planet, so we continue to work on our line of eco-friendly packaging products, which mainly consists of our recyclable stand up pouches. We are proud to now offer recyclable film and home compostable film options through our custom print service.

Tea Packaging

Loose leaf tea packaging

We take pride in our top-notch packaging products, made using only the best quality materials available on the market. Our tea bags and pouches are built to be versatile and visually appealing. This is one of the many reasons why we are known as a choice packaging solutions provider in Australia.

Body Scrub and Bath Salt Packaging

Epsom salt packaging

Our body care packaging is both stylish and high quality. Bags that won't absorb essential oils are best for bath salts and body scrubs, especially in moist environments like bathrooms and laundry areas. They also protect it from the elements. Air and moisture can change the scent and cause crystal clumping. With our huge selection of resealable or heat sealable pouches and bags, you'll be sure to extend your product's shelf life.

Short Run Custom Digital Printed Packaging

 TPS Samples

If you still label unprinted bags by hand but are struggling to keep up with demand, it might be time for an upgrade. Instead of manually printing and pasting your brand logo, reach out to us at The Pouch Shop. We offer custom packaging solutions.

Switching from unprinted to custom packaging can be quite confusing. The various factors involved can feel overwhelming. Apart from creating a unique design, you also have to consider the delivery, budget, and packaging style.

Our team can streamline the transition by providing the following:

  • Small to medium volume production
  • Product samples
  • Transparent breakdowns
  • Multiple SKU Printing
  • Fast turnaround rate
  • Versatile designs

Frequently Asked Questions

What are the most common packaging materials used in the packaging industry?

There are a lot of options out there, from custom printed boxes to kraft paper pouches that vary in size and weight. The following are the most common types of materials used in today's industry:

  • Plastic
  • Paper/Paperboard
  • Cardboard/Fiberboard
  • Aluminum
  • Glass

Do you have a minimum order quantity?

The Pouch Shop understands the struggle a small business has when it comes to product packaging. That's why our minimum order quantity is only 1,000 pouches for custom runs. We have found that this is the optimal number of units for you to maximise the cost benefits with our local manufacturing process.

What is sustainable packaging?

Sustainable packaging replaces single-use plastic as more businesses shift to a circular economy from a linear economy in an effort to reduce packaging waste. This circular economy means choosing materials that can be reused and recycled to stay within the system versus ones that go straight to landfills.

Looking for both great customer service and the perfect packaging solution? The Pouch Shop is the one for you! We will do our best to give you exactly what your business needs. Feel free to check out our website or get in touch with us today!