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blog, digital printing, news, promotional packaging -

When our customer Botanika Blends had the idea to launch a ‘Guess the Flavour’ competition, we realised the potential for digital printing to allow for small- range marketing promotions and limited editions. Utilising the short run capabilities of digital, along with Botanika Blends‘ design and a metalised film, we were able to create an eye-catching gold pouch! The allure of winning the cash prize was easily presented to consumers direct from the retail shelf with an amazing effect. It wasn’t the first time we’d been able to create a quality packaging solution for a customer who didn’t need large product...

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"It takes a second to wreck it, it takes time to build" - An opinion piece that looks at the long-term in regards to issues of sustainability, plastic, and Australia's waste crisis.

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australia, closure, flat bottom, front, melbourne, packaging, pouch, zipper -

Front Zipper Closures differ to regular zippers due to their placement on the pouch and their "pull tab" opening function. Many brand owners get confused by the concept of a front-opening zipper compared to a traditional top zipper closure, and wonder what the benefit is to both their product and their brand.  Your typical zipper closure inhibits the full opening of a pouch due to the zipper seal, which in turn hinders filling procedures. Front zipper closures however, due to their location, allow the pouch to open to its fullest point. More space= easier filling= time saved + product spared!...

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advice, australia, guide, melbourne, packaging -

What’s the big deal about packaging? Packaging is integral to the way we present, view, interact, and consume products in the modern marketplace. Having evolved from serving its basic primary function of food protection and transportation, packaging has become a multi-functional extension of products and brands themselves. The breadth of packaging options continues to extend, as manufacturers adapt to new materials and technologies. However, this advancement has also created confusion for brands in choosing the right packaging option for their products. So how do new food entrepreneurs choose, when options seem endless? The very first step for making any new...

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