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Customers rely on food labels as it is an important source of information. Food labels contain a wealth of information that assist in making informed food choices. Strict adherence to food labelling requirements is critical. Displaying information such as use-by dates, ingredients, specific allergens, storage and preparation instructions, and warning statements goes a long way towards protection of public health and safety. Food labels also play a role in appealing to customers in a visual manner. Great food label design may be the push a customer needs to choose your products over that of your competitors. Importance of Food Labels...

How To Start A Cafe Business From Scratch    Are you looking for tips on how to start a cafe? The cafe industry in Australia is booming and opening your own cafe business can be profitable, if you do it right. There’s a lot of things you need to know if you’re wondering how to start a cafe business.  According to Statista.com, the annual country-wide revenue from the cafe industry is around 5 billion Australian dollars. A forecasted value of approximately 1.57 billion will add to that in the 2020 financial year. These figures sure make it attractive to start...

  The health and wellness market has grown exponentially in the past decade. Nowadays, consumers make proactive decisions to lead healthier lifestyles. Small yet consistent changes like eating more high-quality, sugar-free snacks have significant effects. Gone are the days when people would chain smoke for hours and order grease-soaked chips on the daily. The shift in diet trends lead to a rise in health companies, not just in Australia but all around the world. You would find various vitamins on display at shopping centres. However, sensitive, nutrient-dense supplements had a different makeup, which required unique packaging. Thus, came the demand...

While the main purpose of food packaging is to keep the contents inside fresh, there’s a lot more to it than just that. In reality, the design and construction of your packaging is key to establishing a strong brand identity, one that is instantly recognisable to both new and existing customers, and is also able to help your product stand out from the competition. But how do you create food packaging that accurately reflects your brand? That depends on your branding strategy, the type of product you’re selling, how it’s consumed, and your target audience. To help you out, consider...