Naturally Good 2021

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Stand up pouches give you the option to really get creative with your packaging design. Unlike a static label, you can personalise the entire pouch from top to sides and back. This enables you to lay out the font, graphics, and colours in a way that reflects your brand and helps you stand out from the crowd.

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Whether you produce ground or roast coffee, you have high standards when it comes to packaging.

You want the packaging to keep the beans fresh for as long as possible, stand out from the crowd when on display, be easy to store at home or in the workplace, and keep first-time customers coming back for more.

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In response to changing consumer demand more companies are ditching traditional, rigid packaging in favour of lightweight and flexible packaging – with stand up pouches gaining much prominence. With a greater focus on sustainability, producers are also creating new recyclable and compostable materials that will be dominant in the marketplace within the next 2-5 years. There are many benefits to stand up pouches. Some of the most important are the fact they can help increase sales, reduce manufacturing and transport costs, and raise shelf awareness in retail stores. Furthermore, according the Flexible Packaging Market Size Report from Grand View Research,...

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As the first thing customers see – either on the shelf or online – the type of food packaging you choose can make or break a sale. This isn’t just an opinion either. According to a study conducted by market research company Ipsos, 7 in 10 consumers agree that packaging design can influence their purchasing decision.[1] This applied to all aspects of the packaging, from the choice of material and colour through to shape, weight, portability, protection, and brand recognition. For example, the same study revealed 70 percent of respondents felt that paper and cardboard packaging were more innovative, creating...

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With the fight for shelf space becoming more competitive than ever, it’s vital that businesses work together with packaging suppliers to create eye-catching products that leap off the shelf, offer a memorable experience, and keep their brand at the forefront of customers’ minds. While there are many factors that determine the success of a product – such as timing, competition, seasonal trends, and unexpected changes to industry regulations – it’s hard to deny the importance of memorable packaging. Just how important is great packaging? It defines how people perceive your brand, how they interact with your products, whether they choose...

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