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The Beauty of Minimalist Packaging In a bustling supermarket, products often compete for attention with packaging that screams, “Look at me.” Large fonts, loud colours, and bold graphics bombard buyers’ senses. And then, their eyes land on a game-changer: a simple box with the most basic packaging design. In a sea of loudness, the simplicity stands out, offering a better chance of catching the shopper’s attention. This is the power of minimalist packaging. Amidst the chaos of life’s clutter, the minimalist movement proves transformative in the packaging industry. Recognising the need for a genuine connection with buyers, some brands opt...

What is Kava, Anyway? Kava (also known as Kava Kava) is a Pacific Island herb that means "bitter" in Tongan. It is popular, and it has been used for hundreds of years by natives of Hawaii, Polynesia, and other Pacific Ocean islands for its sedative effects. The plant's root is used to produce a sedative or a euphoric beverage, and it can also be crushed and made into tablets. The active ingredient is known as kavalactone, and it has been shown to alleviate short-term anxiety. The World Health Organization (WHO) has determined that a moderate consumption of kava in its...