Blog RSS

As the first thing customers see – either on the shelf or online – the type of food packaging you choose can make or break a sale. This isn’t just an opinion either. According to a study conducted by market research company Ipsos, 7 in 10 consumers agree that packaging design can influence their purchasing decision.[1] This applied to all aspects of the packaging, from the choice of material and colour through to shape, weight, portability, protection, and brand recognition. For example, the same study revealed 70 percent of respondents felt that paper and cardboard packaging were more innovative, creating...

With the fight for shelf space becoming more competitive than ever, it’s vital that businesses work together with packaging suppliers to create eye-catching products that leap off the shelf, offer a memorable experience, and keep their brand at the forefront of customers’ minds. While there are many factors that determine the success of a product – such as timing, competition, seasonal trends, and unexpected changes to industry regulations – it’s hard to deny the importance of memorable packaging. Just how important is great packaging? It defines how people perceive your brand, how they interact with your products, whether they choose...

To make sure that your food packaging is fit for purpose, attractive to your customers, and compliant with Australian Standards – follow these tips

Sustainability was the focus of the Naturally Good Expo 2019, and with good reason. Thousands of buyers, distributors, suppliers and brand owners flocked to Sydney's ICC at the beginning of June to view a range of products and services that focused on improving the well-being of both humans and the planet itself.  The Pouch Shop was there along with O F Packaging to offer a range of packaging solutions tailored for small - medium sized Australian businesses, who were conscious of their environmental footprint but also required the right barrier and protection for their products.  We loved speaking with a...

When our customer Botanika Blends had the idea to launch a ‘Guess the Flavour’ competition, we realised the potential for digital printing to allow for small- range marketing promotions and limited editions. Utilising the short run capabilities of digital, along with Botanika Blends‘ design and a metalised film, we were able to create an eye-catching gold pouch! The allure of winning the cash prize was easily presented to consumers direct from the retail shelf with an amazing effect. It wasn’t the first time we’d been able to create a quality packaging solution for a customer who didn’t need large product...